Further Readings
- Cultural awareness and expression handbook: Open method of coordination (OMC) working group of EU Member States’ experts on ‘cultural awareness and expression (2016), European Union,
https://op.europa.eu/en/publication-detail/-/publication/6066c082-e68a-11e5-8a50-01aa75ed71a1 - Global Branding: How to Implement a Culturally Adapted Brand Strategy (2023), Eloquent,
https://www.eloquentagency.com/go-global-adapt-locally-mastering-cultural-sensitivity-for-global-brand-success/