Topic 3: Use case studies to illustrate the impact of client-focused approaches

There are plenty of examples of companies and organisations that have successfully implemented design thinking and client-focused approaches to achieve their goals and solve their everyday problems. 

• The ice-cream cone was invented by the outdoor vendor Italo Marchioni in the early 1900s, in replacement of the glass cups that he used, which were not always returned to him, while they were also very likely to break, and it was time-consuming to wash them. Watch a relevant video here: https://shorturl.at/otN02.
• Starbucks is so popular worldwide, partially because of its mobile ordering app and personalised rewards system, which makes it easy for customers to order exactly what they want and pick it up with minimal wait-time.
• Etsy is a company that is mainly comprised of one-person businesses working from home, allowing for flexibility and diversity, while it constantly invests in technology and updates its search engine to fit the needs of the customers.
• Airbnb is considered a great place to work because of its focus on creating community and belonging around the world.
• Amazon is known for its customer-centric approach, focusing on providing a wide range of products, excellent customer service, and innovations like one-click shopping and Prime membership benefits to enhance the customer experience.
• Apple is renowned for its commitment to creating user-friendly products and providing exceptional customer support. Their design philosophy prioritizes simplicity and ease of use for consumers.
• The Walt Disney Company is dedicated to creating magical and memorable experiences for its customers at its theme parks, resorts, and entertainment products. Disney places a strong emphasis on customer happiness and loyalty.
• Nordstrom is a high-end department store known for its exceptional customer service and commitment to the customer experience. They provide personal shopping services and have a generous return policy.
• Southwest is known for its customer-friendly policies, including no baggage fees and a flexible approach to flight changes. They prioritize affordability and customer convenience.

In general, putting humans first is the best tactic that an entrepreneur can follow, and pays off the most.